Custom themes & storefronts
Full theme builds, sections, and landing pages that convert.
- Custom theme development
- Shopify 2.0 architecture
- Liquid templating
- Design-to-Shopify builds
- Section development
- Theme customization
About me
End-to-end Shopify expert. One person, full coverage.
6+ years of Shopify expertise. I've worked with DTC brands across the US, Canada, and Europe on everything from custom themes to apps to CRO.
I cover the full technical stack: theme builds, custom apps, CRO implementations, and performance optimization. You get one expert who handles it all.
- Experience
- 6+ years Shopify & Shopify Plus
- Coverage
- Themes, Apps, CRO, Performance
- Availability
- Projects & lead roles worldwide
✦Background
6 years building and optimizing Shopify stores.
From custom theme builds to app development to CRO—I learned by shipping real projects with real business impact.
- 2018–2020
E-commerce foundations
Built my first Shopify stores. Learned theme development, Liquid, and what actually drives conversions—not just code, but customer psychology.
- 2020–2023
Full-stack & custom apps
Expanded into React, Node.js, and Shopify app development. Built custom solutions and integrations that off-the-shelf apps cannot deliver.
- 2023–Today
End-to-end Shopify expert
Now I cover the full stack: theme builds, custom apps, CRO implementations, and performance optimization for high-growth DTC brands.
✦Expertise
Themes. Apps. CRO. Performance. Full stack.
Everything you need to build and grow a Shopify store, covered by one expert.
Apps & integrations
Custom functionality when off-the-shelf apps fall short.
- Custom Shopify apps
- API integrations
- React & Next.js
- Node.js backends
- Third-party connections
- Headless commerce
CRO & performance
More conversions, faster load times, better metrics.
- CRO implementations
- A/B test development
- Core Web Vitals
- Speed optimization
- Checkout optimization
- Conversion tracking
✦How I work
What you can expect when we work together.
Full ownership
I take responsibility for the entire technical scope—themes, apps, CRO, performance. You deal with one person who sees the whole picture.
Business-focused
Every decision ties back to your goals. I focus on what moves metrics, not just what looks good in a code review.
Production-ready delivery
Code that's tested, documented, and scalable. I hand over solutions your team can maintain and iterate on—not technical debt.
Let's talk
Need one expert who covers everything?
Themes, apps, CRO, performance—I handle the full Shopify stack. Available for projects and lead roles.